Service Design | UX Design | Web Design

AlexisMoody.com

AlexisMoody.com was designed with clients at the forefront to provide clarity, build trust, and locate areas of improvement.  

Analyzing past and current interactions between clients, myself as the designer, and our process of achieving common goals led to a successful service structure revamp with room for exponential growth.

Results:

  • Retained 85% of new clients.

  • Increased web visits by 54%.

  • Decreased bounce rate by 20%. 

  • Gained 7 clients 

Like most new, freelance graphic designers I was thrilled at the thought of my art & designs being monetarily valued, so I accepted projects every chance I could. While it was a fulfilling experience practicing my craft on real-world problems, one of the mistakes I made was providing a service without implementing a system that accomplished these goals: 

Efficient in asking the right questions

Provided clarity on my design process 

Offered a mutually beneficial experience

Process:

  • User Research:

    • Identify my clients in context to the services I provide

  • Client Journey Map:

    • Define the process from the initial interaction of the client + designer to delivery. 

  • Google Forms Software:

    • Streamline administrative duties.

  • Squarespace Website: 

    • Create a memorable experience that sets a professional tone through branding.

Results:

  • Retained 85% of new clients.

  • Increased web visits by 54%.

  • Decreased bounce rate by 20%. 

  • Gained 7 clients 

Service Design | UX Design | Web Design

AlexisMoody.com